It's my bread and butter and the bane of my existence. It's tough coming up with fun online media ideas. So many factors to consider and so many elements to deal with. Course when you finally come up with something worth sharing, it feels so good and such a relief.
Another reason I loathe online media is that I feel like it's always laughing at me. Like it's poking me with it's sharp leaderboard corners. This pregnancy test ad has been running all morning. Every time I check my email I see the same couple smiling. I'm pretty sure this ad was made at Leo - shame on them, it sucks. But really, do I need to be reminded of babies and pregnancy and all that blah every time I read my email? Buzz off!